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How to gain a good Scotland page ranking on the major search engines .

What is the secret for gaining a high Scotland page ranking in the major search engines? In essence, it's nothing more complicated than doing what the search engines want you to do. In other words, it's making things easy for the robots when they come crawling around your Scottish website.

1. The search engines, of course, don't operate for the benefit of Scottish webmasters. Their main function is to provide good information to the world at large. This means that any Scottish website you submit to them must reach their good content criteria. Therefore, to achieve a high ranking, it is imperative that your Scottish website has better Scottish content than your competitors.

2. Search engine robots are pretty rigid in their approach to sites. The robot crawls your HTML from top to bottom. Given this, it is important that the first body of copy it comes across, the words your readers also see, contains copy which is relevant to, and reflects: (a) the Title of your Scottish web page and, (b) the meta keywords and meta description phrases contained in the "Head-tag" of your HTML.

To put it simply, the first few lines of copy will often be grabbed by the search engine bots and used as a description of your Scottish website in their listing. So, if this copy says nothing in particular about your Scottish products or services, then you'll be banished to the bottom of the heap.

3. Some Scottish webmasters are obsessed by keywords. They drive themselves crazy attempting to coin exactly the right set of words with which to describe their Scottish website. This approach is essentially flawed. It's not keywords you want, but key Scottish phrases. Research shows that people generally use phrases in their search requests, they rarely employ a single word. It makes sense, then, to populate your meta keywords with phrases you feel people will employ in their search for Scottish products or Scottish services. And the easiest way to figure out what key phrases are optimal for your Scottish products, is to ask yourself what phrases people would use to find you, then try them out on the search engines.

4. The "title tag" in your Scottish website HTML is the phrase you choose to name your Scottish website. The general rule in framing your title is: what's right for people is generally wrong for search engines. Essentially, you should try to incorporate your major key phrases into the "title tag". Just make a list of them and try to incorporate them in the title. A title tag can contain up to twenty words; but more doesn't mean better. Eight to twelve well chosen words is more than sufficient. For best results, the first short phrase of the title tag should be geared towards the human reader, while the remainder can be key words aimed at the seach engine bot. Bear in mind that the search engine will display only the first few words of the title tag anyway.

5. It's an old cliche, but with search engine robots, you never get a second chance to make a first impression. As mentioned above, the crawler will grab the first thing it comes across and then use it to describe your Scottish website. Good enough reason to make the very first paragraph on your Scottish website as key-phrase rich as you can. Indeed, the first paragraph should recap and enlarge upon all the material in your title and meta tags.

This first paragraph also has to be read by your visitors, so it has to make sense. Writing this paragraph so that it is acceptable to both search engine robots and humans is an art in itself. But perseverance can pay large dividends insofar as search engine placement is concerned.

6. Now a word or two about how often you should post your Scottish website to search engines. Some folks believe that if you post too often, your efforts may be seen as spam by the engines and your Scottish website may be banned. On the other hand, it seems to be the consensus that you should post every time you make changes to pages or add pages.

Generally speaking, whenever you tweak your Scottish website, especially the index page, you should post straight away. The search engines seem to like changes and they react accordingly by shoving you farther to the front of the listings. The more you do, the better they like it.

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